Meet Camelia

Camelia Blitner's father was born at Angurugu on Groote Eylandt. Having grown up there her entire life, Camelia grew up learning the ways of the land and sea from her father. Every sunrise, every tide, seasons and moon brought new adventures - fishing, hunting, gathering - each day a lesson in living in harmony with country.ย 

Cameliaโ€™s mother is from beautiful Normanton which is an outback town on the Norman River also located in the Gulf Country. A majority of her family live or reconnect here which makes it a special place when returning.

Created in memory of Camelia's father, The Ultimate Saltwater Cowboy, who taught her that life is too short not to live it fully. Saltwater Cowboy Life isn't just a brand - it's a tribute to those who know that the best stories are written under open skies.

Today, Camelia brings that same spirit from her upbringing to Saltwater Cowboy Life, a brand born from the heart of Territory living.

As a mother of two, Senior Teacher working on country, and proud Indigenous Business Woman, she understands that authentic style comes from living close to the land.

Camelia, her sisters and their families enjoy travelling back to Normanton to visit as often as they can and really take pride in doing so especially to see family, attend the Annual Rodeo and connect with country.

Saltwater Cowboy Life is a strong love, a passion and a connection to the land and sea by fully embracing the Great Outdoor lifestyle which is famous for fishing, hunting, boating, camping, or simply just leisure, work or play. Itโ€™s about bringing family and friends together, passing down knowledge, sharing experiences and living life to the fullest.

Our Vision

Saltwater Cowboy Life bridges the gap between function and fashion for those who live in the outback, the coast or in between.

We create quality apparel that provides protection and stands up to the harsh climates while celebrating and embracing one life and living life.

Our Mission

Our mission is simple: provide comfortable, durable clothing that represents a culture of living life to the ultimate fullest. From boats to billabongs, beaches to bush tracks, our gear is designed for those who know that life is best lived outdoors.

Whether you were brought up living off the land and sea as a means of survival or livelihood, exploring the great outdoors on a kayak or a canoe or seeking a fast-paced adrenaline field experience through 4x4, buggyโ€™s, jet skiing or surfing. We encourage making the most of life and every opportunity it has to offer.